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Brand Loyalty in the digital age: How to ensure it?

The digital age has revolutionised the way businesses build customer loyalty. Consumers now have more choice than ever before, making it harder for brands to ...

The Transformative Power of Artificial Intelligence in PR Management

Image: Canva In the dynamic landscape of Public Relations (PR), staying ahead of the curve is essential for success. The advent of Artificial Intelligence (AI) has ...

Place of Media in the Digital Age

Traditional media has undergone a major transformation with the advent of the digital age, which has radically changed the way people access information and follow ...

Social Media and Public Relations: The Key to Success for Companies

Image: Canva Public relations historically refers to the process by which companies establish solid communication and build a positive reputation with the public, customers and stakeholders. ...

The Importance of Corporate Image for Companies and the Role of Public Relations

Think about the brands we encounter every day. When we think of the logos or names of big companies like Coca-Cola, Apple, Nike or Google, ...

Public Relations in Brand Building: The key to making a good first impression

The Magic of Brand BuildingWe encounter dozens of brands every day. When we drink our morning coffee, we see the brand on our cup, we ...

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